Positioning using Pay-Per-Click Advertising
If being on top of the search engines or at least
on the first two pages is your goal immediately,
pay-per-click (PPC) advertising is your best option.
You can manage the key terms and positioning or
have us manage it for you. These include top positions
on all of the major search engines (i.e. Yahoo!,
MSN, LYCOS, Google, AOL, and more.). Just ask
Advantages of Pay-Per-Click
Major search engines such as Yahoo! and Google
provide tools that allow you to manage PPC advertising.
Critical changes to it can be immediately implemented,
expenditures accounted for and results measured.
It can take anywhere from 1 week to several months
for a natural search engine campaign to take effect.
A pay-per-click campaign can help you immediately
establish presence on search engines. The way
it works is you bid for clicks on relevant key
terms that visitors would normally use to find
your website. For example: If you are a baby clothing
company in New York, you may want to advertise
your listing on the sponsored listings are for
Google visitors who entered 'New York Baby Clothing'
as their search.
The Right Mix
The solution is creating the right combination
based on your goals. On the short-term, immediate
traffic can be produced through activation of
a PPC campaign. However, to maximize your advertising
budget, the long-term solution is to achieve front-page
ranking on as many search key terms using natural
search engine strategy.
Need more information?
Use our Free Consultation Form. Or, call us toll-free
at 1.800.850.7707 within the U.S. Please dial
310.577.9111 for international calls.